Alberto Muñoz is a dedicated administrator, instructional leader, and advocate for student success. As the Associate Principal at John Jay High School in San Antonio, Texas, he is committed to fostering an inclusive, high-achieving academic environment where all students can thrive. With over two decades of experience in education, Alberto has played a pivotal role in curriculum development, teacher mentorship, and student advocacy, ensuring that both academic and extracurricular programs support student growth and achievement.
Alberto holds a Master of Education in Educational Administration from Lamar University and is certified as a principal and teacher for grades 6-12. His leadership philosophy is centered on equity, innovation, and student empowerment. He works closely with teachers to enhance instructional practices, implements initiatives that improve student outcomes, and collaborates with the community to create opportunities for all learners.
Before transitioning into administration, Alberto spent years teaching English and Spanish at the secondary level, as well as coaching multiple sports. His extensive coaching background includes leadership roles at Judson High School and Reagan High School, where he developed academic and athletic programs that ensured student success both in the classroom and on the field. His commitment to student-athletes extended beyond competition, emphasizing character development, discipline, and academic accountability.
Alberto’s passion for education stems from his time at St. Mary’s University in San Antonio, where he earned a B.A. in English and cultivated lasting relationships with mentors and peers. As a former member of the Board of Directors for the St. Mary’s Alumni Association, he has worked to raise funds for student scholarships and continues to be actively involved in initiatives that support educational access.
Beyond his work in schools, Alberto is deeply engaged in community service. He is a co-director of the Joey Muñoz Memorial 5K Run, held in honor of his brother, which has raised funds for nonprofit organizations in Laredo, Texas, for over 26 years. He also serves with the Knights of Columbus, contributing to philanthropic efforts that support the Catholic Church and local communities. Additionally, he volunteers with the Fiesta Oyster Bake, a major fundraising event for student scholarships at St. Mary’s University.
Through his work as an administrator, educator, and mentor, Alberto remains committed to creating equitable opportunities for all students. Whether leading school initiatives, supporting teachers, or engaging with the community, his mission is to empower young people with the skills, knowledge, and confidence they need to succeed in life.
TENO Strategies – “I have known Beto for almost 20 years and he has proven himself time and again as someone who is passionate about giving back to his community and working hard to improve his community, city, state and country through civic engagement. He knows the path towards building a better tomorrow for him and his family begins with the first step: getting involved.” – Teno Villareal CEO TENO Strategies and former staff OBAMA for America 2008
STMU Alumni Association – “Beto has been instrumental in advancing the St. Mary’s University Alumni Association. His leadership has been vital in building new connections to past alumni and with current students on campus as we continue our mission. Beto has proven himself time and time again to be a person with great integrity and people skills to gather groups of people together to achieve a common goal. There are many people that look up to Beto Munoz and I am one of those people. We hope to have Beto as an active part of our Alumni Association for many years to come.” – Jason Longoria – President, St. Mary’s University Alumni Association Board of Directors
TASCO – “I had the opportunity to work alongside Coach Munoz for two years. I also coached against him in soccer while he was the Head Soccer Coach at Judson High School. Coach Munoz has always been a strong voice for the game of soccer. He has served the student/athletes of region 8 as a head coach, state advocate, and supporter. Over the years, Coach Munoz has also been an active member in both of our high school soccer coaching organizations, TASCO and THSCA. He has shown his dedication to the sport of high school soccer and its athletes by maintaining his involvement with these two organizations when he was not coaching soccer at the time. He held the position of a regional director with THSCA during my time working along side him and he was a strong advocate for the soccer coaches working directly with UIL. Coach Munoz has always been willing to help out in any way necessary to be an advocate for the sport, its coaches, and its athletes. ”
-Aaron Wong, Head Soccer Coach, Former TASCO All Star Head Coach, and TASCO Coach of the Year Region 4, 2014
JOEY MUNOZ 5K – “Over the last 20 years Beto has been instrumental in the planning and running of the Joey Munoz 5K Memorial Run. The Joey Munoz Memorial 5K commemorates the achievements of Joey Munoz whose life was cut short by a drunk driver in the summer of 1990 at the age of 26. Joey was Beto’s older brother and I know Joey would be proud to know that we have kept this event going all these years, an event that Joey himself was trying to implement before his untimely death. The event’s goal is to raise funds that will be used to help support the youth of Laredo and honor the memory of man who was an active member and philanthropist in the community of Laredo.”
– Joe Navarro, Joey Munoz Memorial 5K Race Co-Race Organizer
Knights of Columbus “Although Beto only recently joined our brotherhood, his passion for helping others in need and serving his community are evident in his actions and values. The Knights of Columbus is a fraternal benefit society. The Order is true to its founding principles of charity, unity and fraternity. We are excited to have Beto as a new member of our Order and look forward to his service to our Brotherhood and our community.”
-Johnny Velasquez, 3rd Degree Member of the Knights of Columbus
“Since our undergraduate days when he organized our fraternity’s response to the Del Rio Flood (1998), I’ve known Beto to be an excellent motivator. I’ve seen him work tirelessly behind the scenes with both our alumni association, the St. Mary’s Young Alumni Club and the St. Mary’s Alumni Association. I’m always glad to work with him and happy that he takes the time to contribute to excellent causes.” – Eduardo R. Vega, Chi Phi Alumni Association Board Member & San Antonio’s Poet Laureate 2024-2027
Chi Phi Fraternity “Since 1997 Beto has served the Chi Phi Fraternity as a chapter President, Interfranternity Council President at St. Mary’s University, National Staff Member at the Chi Phi College of Excellence, and now as a dedicated alumnus. As the President of the Lambda Zeta Chapter of Chi Phi, he helped lead our chapter to national awards of excellence in the areas of community service, leadership in extracurricular activities, and overall excellence as defined by the National Office of Chi Phi. Today Beto gives his time, talent, and treasure to our alumni association to help continue the legacy of excellence that he helped build. Beto has always found a way to support the values and traditions that our fraternal brotherhood represents and he is a consummate leader that is always willing to help others in need and give back.“
– Andrew Ramon – Executive Director, Board Of Trustees, Lambda Zeta Chapter of Chi Phi Alumni Association
Texas High School Coaches Association “Coach Munoz has volunteered at our annual THSCA Coaching School and Convention several summers in a row. He has always been willing to sacrifice his time when asked and has been a wonderful asset to our convention staff. He also served a three year term on the THSCA Soccer Advisory Committee. These advisory committees serve as a vital source of communication between the soccer coaches, the THSCA and the UIL. Coach Munoz’s commitment to the THSCA shows a true passion for the coaching profession and for serving his peers.” – DW Rutledge, Former Executive Director, Texas High School Coaches Association
AFCA – “I have known and worked with Coach Munoz for more than 10 years. Coach Munoz has always done an outstanding job. He is very competitive and has an internal drive to work hard to be the best that he can be and help his student/athletes do the same. He has always been loyal, responsible and committed to our profession and our program. In carrying out his duties, he always takes pride in doing the best for the program and our student/athletes. Coach Munoz is a team player who works well with the school community including all our teachers, faculty, staff, and parents. The student/athletes respond positively to his leadership because they know he cares for them and is sincere in all that he does. Most importantly, Beto is a man of integrity. His belief in God and in the goodness of people is evident in the way he lives his life. His character is his greatest strength.” – Brad Molder, Head Football Coach